Leadership competencies are crucial for university leaders. They are required to equip themselves with knowledge and skills needed to develop themselves, their institutions and their teams. This study focuses on self-regulated reading (SRR) that can elevate these competencies by recommending intentional and reflective reading practices. It also discusses how SRR is embedded in leadership development programs, pointing out its potential to gain leaders’ competencies to face the challenges of universities. 90 participants did SRR first and implemented the leadership strategies at their workplaces. An online survey was conducted to collect data and mix-method was used for analysis. The results presented that SRR could elevate leaders’ intellectual capacity and provide them with competencies of business savvy, strategic decision making and building organizational talent. This study also revealed that academic competencies were not sufficient. University leaders also needed to be more capable becoming professional business administrators.