Reading is one of crucial language skill. To thrive at reading, as well as to understand the subject and advance in reading, students must cultivate reading habit and interest. Hereby, this study aims to investigate more about the reading habit and interest of Indonesian university students in order to evaluate the phenomena of low interest in reading. The result found that 90.8% of students like reading but they preferred reading in Bahasa Indonesia (92.1%). Most students accessed reading materials through bookstores (54%) and had a primary motivation of increasing knowledge (69.7%), aligning with the overarching purpose of seeking information and knowledge (43.4%). Challenges in the form of distractions from social media and television (39.5%) were identified as obstacles to reading. The implications of these findings extend to educational policymakers and curriculum developers to tailor reading programs, enhance library resources, and adapt curriculum content to better engage students and foster literacy.